Sales Through
Human Connection
Because understanding people is the most powerful skill you have.
Founded by R. Brett Madden 30+ Years in Sales Proven Results
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A better way to sell
Sales gets easier when your conversations feel real
When you learn how people think, listen, and respond, everything changes...
Your sales.
Your relationships.
Your confidence.
That is Relationship Intelligence
The human skill at the heart of successful selling.
Start building your Relationship Intelligence today.
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What you’ll gain
The human edge in sales
Selling shouldn't feel like a performance; it should feel like a partnership.
Sell without pressure by understanding how people think and decide.
Ask better questions that reveal real buyer needs.
Build trust faster in every conversation
Strengthen relationships that drive long-term success
Avoid communication traps that stall
Rediscover the human side of sales
The core idea
What if the secret to selling more wasn't about saying the right thing, but listening the right way?
Our framework is based on understanding what people actually want.
The ability to listen without jumping ahead.
To ask questions that bring clarity instead of pressure.
To create conversations that feel natural, honest, and effortless for both sides.
When you master this, everything in sales becomes easier.
Not because you’re “better at selling,” but because you’re better at connecting.
The RI Course
A deeper dive is coming...
We’re building a complete online program that takes Relationship Intelligence from just a concept to a daily skill. Get scripts, practice tools, and real-world coaching.
Newsletter subscribers get early access and bonus content!
The What
Over the years, Brett developed a practical system he calls The Relationship Intelligence (RI) Sales Framework, which is the skill of communicating in a way that makes buyers feel heard, respected, and confident.
The Why
Brett created this framework because too many salespeople are told to “push harder” or “close faster” when often, that pressure breaks trust. He built this approach to give sales professionals a human and sustainable way to succeed.
The How
Brett built this framework by using it every day, in real conversations and negotiations. It’s how he guided his teams, earned long-term business partnerships, and helped the people he coached achieve results they didn’t think were possible.
About Brett
Meet the creator of the RI Sales Framework
Brett Madden spent more than 30 years in the sales world in roles where results mattered and pressure was the default. Over those decades, he learned that the most successful conversations were always driven by his understanding of people. That belief became the foundation for the RI Sales Framework.
The Human Edge
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✓ Real-world conversation tips
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